Tony Ward - The Music Marketer

Meas Soksophea New Songs 2016, Tony Ward is the organizer of Man On The Ground - a Hong Kong-based music and excitement consultancy firm. Before propelling Man On The Ground, Tony put in more than 15 years in New York in official showcasing positions at Sony Music, BMG, Arista Records, EMI Records and Sanctuary Management. Tony oversaw showcasing effort for some fruitful craftsmen, including, Santana, Sarah McLachlan, Patti Smith, Eurythmics, Beth Orton and Spiritualized. For as far back as three years, he's served as the Program Director for Music Matters, Asia Pacific's yearly debut music industry occasion. Tony imparted to us his significant understanding on the fate of music and the breaking of acts.

RL: How could you have been able to you begin in the music business?

Meas Soksophea New Songs 2016, TW: I've been a music devotee my entire life and didn't consider much else growing up. At that point, in the 80s, I worked at my school radio station in the US. I generally cherished the music from the UK - particularly from the then independent mark, Virgin Records. So when I graduated, I chose to move to London and was resolved to land a position in the music business. I really figured out how to get a vocation at Virgin Records in London and worked there for a couple of years.

RL: What prompted the formation of Man On The Ground?

Meas Soksophea New Songs 2016, TW: When moving to Asia, I quickly perceived that numerous western specialists or excitement organizations now see Asia as an open door market for extension and development, and need somebody to help them explore the subtleties of the business here. Numerous from the west consider Asia to be an unavoidable issue stamp and need help making associations, dispatching an item or administration, or help with profession direction.

RL: Tell us about your part in Music Matters? What drove you to take the position as Program Director?

TW: Several weeks subsequent to moving to Hong Kong, I was acquainted with Jasper Donat, who is President of Music Matters. He was searching for somebody with industry experience to plan the meeting program and secure visitor speakers. We hit it off. The meeting has become the debut business occasion for Asia. My part at Music Matters is to make the board themes, find suitable board and keynote speakers and compose the project. I additionally take a shot at the celebration side of the meeting - Music Matters Live.

RL: What was your best showcasing effort for a craftsman?

TW: In the mid-90s, I was in New York at EMI Records and worked with a band called the Fun Lovin' Criminals. They were a stunning live band with extraordinary identities and magnetism. We felt they were ideal for the UK and European markets, so we concentrated on softening the band up that district and focused on this by taking the band there over and over. Throughout a year, they went from playing little clubs to gigantic celebrations crosswise over Europe and still have an expansive following in the UK today. So the logic of having a band return over and again to a business sector worked despite everything I have faith in it right up 'til today. I likewise took a shot at Santana's Supernatural collection, which sold 25 million collections around the globe - so that was quite cool too.